General: Strategic Marketing Plan of Discount bank, allows their customers to get discounts in a variety of businesses, and put it in savings plan. This concept of "Key saving" represents an innovation in the banking world.

 

Target Audience: The program is intended for Discount bank customers.  

 

What is the role of Dolce Vita? 

Dolce Vita manages the program in all of its aspects,  starting from operational matters, customers and suppliers service , business recruitment (who gives discounts / benefits) to marketing and advertising management. 

The program is considered amoung the best in the field and was recently awarded with special recognition by Visa Europe. 

 

Link to website: www.mafteach.co.il